RBG Said it Best When She Asked: “Who were ‘we the people’ in 1787?”
“Think back to 1787. Who were ‘We the People’? …
They certainly weren’t women … they surely weren’t people held in human bondage. The genius of our Constitution is that over now more than 200 sometimes turbulent years, that ‘We’ has expanded and expanded.”
That was Ruth Bader Ginsburg in a 2006 interview. With her passing, people of color, women, the disabled and those from the LGBTQ community are more concerned than ever about their rights, because while the definition of “We” has “expanded,” as Ginsburg noted, a change on the Supreme Court could easily restrict it again.
Therefore, the name of our ComNet panel this week, Equity in Action: Ways to Authentically Reach Diverse Audiences with Your Marketing Strategy, has never been more relevant. With attention being paid to the health disparities of COVID-19, the injustices that led to the BLM protests, and now a looming threat to civil rights, equity will be a cornerstone of all methods of communication.
We are very fortunate to have leaders in the communications space to specifically address some of these concerns and how their marketing strategy will continue to be inclusive and authentic in order to drive results.
Joining us will be:
Teresa Danso-Danquah, Disability:IN
Teresa Danso-Danquah is a disability advocate and HR professional passionate about creating inclusive spaces. She currently works at Disability:IN, the leading nonprofit resource for business disability inclusion worldwide. Teresa serves as the NextGen initiatives manager, where she connects college students and recent graduates with career development and job opportunities with the Fortune 500.
Frank Tramble, Howard University
Frank Tramble has served in a series of communications leadership positions at both Georgetown University and Michigan State University over the past 12 years. He currently serves as the Vice President of Communications and Chief Communications Officer at Howard University, where he is responsible for refining and executing Howard’s communications strategy and overseeing marketing, brand, media relations, crisis communications and reputation management.
Karina Hertz is a director of strategic communications at AARP, the nation’s largest nonprofit, nonpartisan organization, with nearly 38 million members. In her role, Hertz oversees the organization’s consumer-facing campaigns around multicultural and specialized audiences, including Hispanic/Latinos, African Americans, Asian Americans and veterans.
As our world and societal norms evolve, the importance of inclusive marketing becomes more apparent. Where can communicators begin their pursuit of more equitable storytelling? How can we better communicate the values of those we serve in our work?
Our industry experts will answer these questions and more during our panel. For more information and to view a replay of the live discussion, stay tuned for more to come on the Proof blog.