Case Studies
Fusion
Fusion graphic with plane airplane landing with city in background

Fusion

Challenge

Fusion is a technology company providing online ancillary sales optimization primarily for travel service websites. Fusion turned to Proof to help raise awareness around their unique offerings and ultimately increase revenue by securing new contracts.

Having recently restructured itself, Fusion was presented with an opportunity to expand into new business sectors. AlthoughFusion was structurally prepared for expansion, the company was seeking recognition for its work within the marketplace.

Solution

Proof worked to raise the profile of Fusion by creating a tiered approach to conduct traditional media tactics. To begin, Proof refined key messages for Fusion to articulate its mission and work. These messages were incorporated through Fusion’s website, social media platforms and branded materials. Key phrases were search engine optimized to improve the company’s recognition in search results.

Other tactics included performing media outreach, creating industry reports, writing expert blogs and promoting Fusion’s presence at top trade shows. We created compelling content and promoted it across social channels, further increasing its audience reach.

Results

Proof raised Fusion’s profile and executive leadership, securing more contracts and expanding the business.

After refining corporate messaging, Proof coordinated and distributed three press releases for Fusion, which resulted in 63,034,000 media impressions. This was supported by a consistent blogging schedule that reinforced key messages.  We also secured interviews in top trade outlets, including EyeforTravel, Tnooz, Travel Technology Update, Air Transport World and Travolution.

More than 260 websites picked up a news story about Fusion’s original industry research, reaching a potential audience of more than 20 million. With our a comprehensive communications strategy, digital tactics supported traditional outreach while boosting the SEO of the company overall.