Case Studies
National Quality Forum
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National Quality Forum

Challenge

The National Quality Forum (NQF), a national organization that works with a diverse set of public and private stakeholders to advocate for a fairer health system, needed to build its brand recognition, engage partners and develop unified content across channels.

Solution

Proof developed a proactive strategy to elevate NQF’s visibility in the media and create content that engaged audiences. Working with trades and national media outlets, Proof ensured that NQF was regularly and consistently featured in executive commentary, bylines and contributed articles.

Results

Our two-year engagement with NQF was highly successful:

  • 385 media placements in 2020 alone
  • A 50% growth in social media following
  • A 5% month-over-month increased web traffic
  • A 40.6% increase in content engagement