North American Transit Alliance
The North American Transit Alliance (NATA) wanted brand awareness of a new alliance of six of the largest North American private transit agencies, formed during the COVID-19 crisis. The alliance was created to innovate solutions and ensure the continuation of public transit funding by the federal government. As a new organization, NATA needed to develop the organization’s message and amplify its mission of ensuring effective, equitable, reliable and highly sustainable public transportation.
To amplify the announcement of the formation of NATA, Proof developed and launched a strategic earned media campaign announcing the the organization and its mission to improve public transportation across North America. Proof conducted aggressive media outreach to transportation, public policy and infrastructure reporters, detailing the NATA message to more than 130 journalists. To maximize reach, Proof also drafted social media content for NATA’s channels, its members’ channels and its members’ executive leadership.
The aggressive media relations approach paid off significantly. The weeklong campaign resulted in:
- 13 secured placements and four media interviews featuring NATA executives in national outlets including POLITICO, Axios and Reuters, as well as trade publications such as Mass Transit, Metro Magazine and BUSRide.
- 24.57 million total unique visitors per month (UVPM)
- 140 shares across social media