Case Studies
The Casualty Actuarial Society
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The Casualty Actuarial Society


The Casualty Actuarial Society (CAS) advances actuarial science through a singular focus on research and education for property and casualty actuarial practice. Its 6,700 members include experts in property and casualty insurance, reinsurance, finance, risk management and enterprise risk management.

Our work for the Casualty Actuarial Society began with establishing a foundation to build media relations and other proactive communications. We focused on aligning CAS’s communications activities with its organizational goals.


To increase CAS’s placement in news media, Proof took these steps:

  • Developed key messages that now serve as the foundation of CAS’s communications efforts and are reflected in all written and spoken communications, because strategies cannot always be controlled, but key messages can.
  • Conducted regular media monitoring, developed a targeted media list and researched opportunities for media outreach
  • Assessed CAS’s social media properties to provide best-practice guidance and align with traditional media engagement
  • Conducted proactive media pitching and cultivation to showcase CAS expertise
  • Instituted spokesperson training for select CAS members
  • Identified relevant speaking opportunities and coordinated proposal submissions for CAS


Coverage included:

  1. Will the FanDuel ban affect fantasy sports? New York Business Journal
  2. Stephen P. Lowe Begins Term as President of CAS, Workers Compensation
  3. CAS Launches Program Leading to Predictive Analytics, Carrier Management
  4. Up Close column with Steve Lowe, Business Insurance
  5. Rick Gorvett hired as Chief Actuary, Property Casualty 360
  6. Property-Casualty Mega Trends: An Insurance Primer, CFO Magazine
  7. Critical for Growth: What Enterprise Risk Management Means for Your Business, Business2Community
  8. Self-Driving Vehicles: Dealership Opportunities, CBT Automotive
  9. Practical Tips for Disrupting Insurance Distribution, Carrier Management
  10. Casualty Actuarial Society Honors 4 Universities, Carrier Management
  11. Insuring the Future, Automobile Magazine
  12. Ren Re US CEO Sees Renewed Interest in ‘Pure Play’ Reinsurance, AM Best
  13. Myth Busters: Understanding the Innovation Mindset, Claims Magazine / Property Casualty 360
  14. IN Magazine article on regulation and cybersecurity featuring a quote from Rick Gorvett (pending)
  15. Forthcoming feature in Risk & Insurance Magazine on ride-sharing and its impact on insurance (September)