Case Studies
The MasterCard Foundation: Symposium on Financial Inclusion
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The MasterCard Foundation: Symposium on Financial Inclusion

Challenge

When Proof Strategies began working with the MasterCard Foundation, it was considered the largest foundation that nobody had ever heard of. They’ve committed$1.9 billion to education, financial inclusion and skills training in Africa, but the MasterCard Foundation was looking to stand out in a competitive philanthropic market, particularly through its Symposium on Financial Inclusion.

Solution

Proof launched a traditional media campaign to drive attention towards the event and The MasterCard Foundation as a result. Our tactics included:

  • Creating media lists that included fintech reporters, global development outlets and philanthropy trades
  • Sharing an infographic, press release, and background materials about the Symposium and Clients at the Centre Prize
  • Sending two press releases out on the BusinessWire
  • Inviting relevant reporters to attend the Symposium in Africa

Results

Our direct pitching about the event resulted in 23 mentions in the media for the Foundation, with a total estimated potential reach of 12.5 million people.

The distribution of the first press release about the event created 27,981 headline impressions and 3,366 total views, 1,790 of which were generated within the first 24 hours of distribution. The second press release about the event generated 28,046 impressions and 4,207 total views.