COVID-19 – Communications Response & Planning for Nonprofits and Foundations
- To assist immediate target audiences at each stage of the pandemic, and be ready for the next
- To demonstrate that the nonprofit is a trusted advisor
- To ensure the health of the nonprofit during and after an economic slow down
Purpose of this document:
Provide a framework for communications planning in each of three stages of the COVID-19 Pandemic:
- 1) ImmediateResponse;
- 2) Pivot&Adapt; and
- 3) Recover/Revive.
How it should be used:
This document provides insight and guidance into audience mindsets, organizational priorities and opportunities at each stage of the pandemic, which should be used to develop audience-specific plans.