The Mastercard Foundation Scholars Program empowers Africans youth through access to secondary and higher education, enabling them to contribute to their communities. However, their voices and contributions were not reaching targeted audiences. The challenge was to elevate the Scholars’ impact and share their stories more effectively.

Proof Strategies conducted a communications audit to identify the Foundation's strengths and areas for improvement. Based on the audit findings, Proof developed and implemented the #EnvisionAWorld social media campaign. The campaign aimed to amplify the Scholars’ impact and voices, and raise awareness of their stories. Leveraging the Foundation’s existing photography, Proof created compelling content for Instagram, Twitter, and Facebook. A partner social media kit with sample posts was also developed, enabling partners to share the message.

The social media campaign delivered outstanding results:

• 3,500+ new Facebook likes and 12 million impressions within three months.

• Grew Instagram following from zero to over 4,300.

• 742% increase in Facebook engagements.

• 889% increase in Facebook link clicks.

• 73% increase in LinkedIn post clicks.

• 40% increase in pages per session on the corporate website.

• Significantly boosted engagement with the Foundation’s content, indicating heightened audience interest.

We measured audience sentiment and tested content with various demographics (e.g., education level) to refine messaging for future initiatives.