Frances is a strategic marketing and communications professional who knows how to turn big-picture goals into measurable impact. She specializes in B2B and B2C initiatives that drive sales, engage key audiences, and amplify brand presence through data-driven campaigns. A skilled writer, digital strategist, and project manager, she ensures every campaign runs smoothly from concept to execution—on time and on budget.

With expertise in content development, paid media, and cross-functional coordination, Frances excels at managing complex projects, aligning stakeholders, and leveraging the latest digital trends to deliver results. Before joining Proof, she led digital marketing and program management in the nonprofit sector, working with Fortune 500 companies like Google, Samsung, and the NFL. She has also managed initiatives across academia, biotech, and technology industries and brings over a decade of leadership and teaching experience in the U.S. and Asia.

Frances holds a degree from the University of Chicago.