Frances Kang
Senior Director
Frances sees herself not as the frontline commander but as the strategist in the tent.
She is a strategic marketing and digital professional who knows how to turn big-picture goals into measurable impact. She specializes in business-to-business and business-to-consumer initiatives that drive sales, engage key audiences, and elevate brand presence through data-driven, multi-channel campaigns. A skilled digital strategist, and project manager, she ensures every campaign runs smoothly from concept to execution – on time and on budget.
Frances’ expertise spans content development, paid media, digital strategy, and cross‑functional team coordination. Known for her ability to interpret complex digital analytics and turn them into clear, actionable insights, she brings a data‑forward approach to every campaign. She excels at managing high‑stakes, multi‑layered digital projects, aligning senior stakeholders, and using emerging platforms and performance data to continually optimize results. Before joining Proof, Frances led digital marketing and program management in the nonprofit sector, partnering with Fortune 500 organizations including Google, Samsung, and the NFL. She has also guided initiatives across academia, biotech, nonprofit, and international education, bringing more than a decade of leadership development and teaching experience in the U.S. and Asia.
With a background that bridges science, global education, corporate strategy, and digital innovation, Frances approaches communications with an uncommon blend of clarity, cultural fluency, and strategic depth.
She holds a degree from the University of Chicago.
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